Writing for Ad Age, Brian Steinberg looks at the Hollywood Chamber of Commerce’s effort to raise money to restore the Walk of Fame by selling spots to company brands. The city’s legendary avenue immortalizing entertainment s biggest names in stone and concrete is coming up on its 50th Anniversary, and the city says it s in need of restoration. To offset that cost, the city chamber is out to line up five corporate sponsors to buy their own spots. The price tag: a cool $1 million apiece.
Read more at Ad Age.