Kris Graft at Gamasutra recaps the messaging and PR lead-up to this summer s surprise seller Batman: Arkham Asylum. Talking to Rocksteady game director Sefton Hill, an element of surprise against an environment of low expectations for the licensed game helped the title wow reviewers and ultimately blaze up the charts.
Rocksteady and publisher Eidos tried to walk the fine line between under and over hyping, even as they began to realize they had a quality game on their hands. Eidos UK marketing head Jon Brooke may have toed the line when in April he called the game as close to perfection as we’ve come. Says Gamasutra, given that it was not only another licensed game but a follow-up to a string of severely disappointing Batman games, fortunately no one believed him. Read more at Gamasutra.
