Publishers Clearing House has announced that they will acquire Funtank. They will also gain access to Candystand.com, the casual game site with mostly sponsored and branded games with 11 million users a month, helping Publishers Clearing House strengthen its casual gaming business.
“Candystand and the Funtank team will be key in driving Publishers Clearing House’s social, mobile and web game development capabilities and provide our advertisers with more scale and reach across the online gaming audience,” said Josh Glantz, vice president and general manager of PCH Online. “We look forward to combining our unique media offerings as well as promotional and sweepstakes expertise with their creativity to reach new audiences, deliver new experiences and develop new businesses. Integrating Candystand into our offerings will also enhance our ability to deliver a wider range of opportunities for consumers to play and win in addition to our traditional sweepstakes.”
“Joining forces with Publishers Clearing House will be outstanding for our Company, our clients and most importantly, our users,” said Funtank president and co-founder Scott Tannen. “We look forward to working with them to not only extend the reach and visibility of our integrated marketing programs, but to also bring our loyal audiences loads of new content and ways to win. In concert with the PCH team, the Candystand and Funtank brands will aggressively expand into the mobile and social media spaces, creating unparalleled branding entertainment opportunities for our clients.”
