In an attempt to boost revenue for those who don’t view live TV programs, CBS has announced that it will sell new commercials for NCIS, The Crazy Ones and other programs through on-demand services.

The commercials will appear three days after a show originally broadcasts, and CBS has already begun taking orders for the ads, according to Jo Ann Ross, CBS’s head of advertising sales.

NBC and Fox already used this method, dubbed “dynamic advertising,” which puts spots into on-demand programming. “Our clients have been asking for this,” said Ross. “Some clients want to take advantage of being able to update or change their messaging.”

CBS has been a quality source for on-demand programming, especially for younger and more affluent viewers. Among the most popular shows from the network are The Good Wife and highly rated comedy The Big Bang Theory.

Source: AdAge

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