The Consumer Electronics Show continues to be in full swing this week in Las Vegas, with hundreds of companies and thousands of attendees taking in all the technical sights and sounds. Various products have been introduced, and a number of worthwhile trends have emerged as well, from virtual reality to new advances in laptop, smartphone and smart watch design.

So what have we learned from the event, based on those in attendance and quotes across social media As it turns out, quite a bit. Here a sample of some noteworthy quotes and observations from this year’s event.

During the Turner Sports Conference, Mark Cuban, Brian Krzanich, Joe Ravitch and Shaquille O’Neal discussed the potential and draw for eSports. Of course, we already know how well it’s thriving, but it was great to hear Shaq make the point as clear as day: “eSports is a sport.”

During her panel at the Consumer Electronics Show this week, Facebook vice president of global marketing solutions Carolyn Everson brought up several points about the popularity of apps, indicating the quote above, shared by Jeff Cohn. The quote is very powerful, and reminds developers that user engagement should be a priority.

Even though it’s a random quote, the phrase does have some reflection when it comes to the technology presented at CES. Some companies work hard on creating ideal hardware for consumers to enjoy, but without the software to support it, it can be a struggle. Just ask anyone waiting on a firmware update for something Internet of Things-related.

Technology is a great thing, but it’s only as good as those who create it, and Intel CEO Brian Krzanich made this point during the opening keynote, explaining that behind every great technological feat is a person who drives it.

Automotive technology played a big part in this year’s CES event, with a focus on customer convenience using state-of-the-art items, like cameras in place of traditional mirrors. Volvo’s VP of interior design, Robin Page, summed it up best with her simple but effective quote, where time really does play a part with luxury.