Advertising technology company Clickable has announced that it has secured $12 million Series C funding. This was led by American Express as a way build out its Facebook ad platform.

“With our new funding, we will continue to aggressively accelerate Clickable’s product innovation and market development throughout our entire portfolio of online advertising solutions,” said co-founder and CEO of Clickable David S. Kidder. “We’ll continue to market our products directly through the Clickable brand, as well as expand through premier partners like American Express OPEN. You can expect to see unequivocal leadership in emerging channels, like Facebook, LinkedIn, Twitter, FourSquare and others. We intend for Clickable to become the dominant marketing platform that simplifies and integrates every major online channel, and deeply connect with the social graph.”

Clickable’s platform is designed to let agency clients and advertisers manage their ads on search engines and social networks. It is possible for clients to either use the platform themselves or take advantage of Clickable’s benchmarking and other add-on services.

The company will invest the funding in product development and growing its sales and marketing team. “Social will be the biggest area of acceleration over the next 12 months,” said Clickable’s VP-marketing Max Kalehoff. “Facebook is relatively simple when you’re first starting out, but once you start hitting scale is where it gets complicated.”

Source: AdAge