Activia has switched over from Jamie Lee Curtis to Shakira as their new spokesperson, clearly hoping to appeal to a younger crowd of health conscious individuals. The above ad (which is in Portuguese) will be running worldwide to promote the yogurt and will feature the song “Dare (La La La)“, which will debut in Shakira’s new album next month.
Source: AdAge.com
Coachella Recap: Navigating The Influencer-Earned Media Mess
Earned media can be a complex topic, especially for brands that grow with audience engagement. If…
Banking On Buzz: How The Met Gala Unlocks Crucial ROI
With higher stakes than ever, the most recent Met Gala reportedly generated over $1 billion in earned media…
Marketers See Retail Media As 2023’s Most Effective Digital Channel
While only 22 percent of American digital advertisers used retail media as a part of their…
