The Demon’s Souls and Dark Souls releases saw somewhat muted advertising and PR campaigns in the West. By contrast, Namco PR director Lee Kirton says they are going all in for promotional efforts of Dark Souls 2.
“The good thing this time around is we’re investing more in it from a marketing perspective,” he said at a media preview event. “With Dark Souls and Demon’s Souls it was very focused, small-scale. We’re treating this as a massive, massive triple-A title.”
Source: OXM.co.uk
