Deep Silver has confirmed that the box art cover for Dead Island will be changed in its release to the U.S. The change from a hung man to a staggering zombie will affect the logo only on the box and promotional materials, not in the game.

Original logo.
New logo.

“The video game industry has set guidelines about the types of content that are appropriate in advertising and marketing materials, which includes game box art. According to those guidelines the depiction in the logo was not compliant,” read a statement by the ESRB. “We never censor or dictate in any way what type of content can be included within a game. However, a game’s marketing materials are seen by an audience that is much broader than that which actually purchases the game itself, so we enforce industry-adopted guidelines as to what is suitable for inclusion in these materials.”

Source: IGN