Writing for Ad Age, Dynamic Logic’s Ken Mallon and Millward Brown’s Duncan Southgate have put together their rundown of digital marketing trends in the coming year. Part one of their rundown looked at the evolution of digital tools and platforms through 2010. In part two the pair forecasts five more coming trends. Among topics covered are effects of social media and other trends on search marketing, online video’s migration away from the web, and both the benefits and challenges to marketers in harnessing the mountain of data consumers will generate on various platforms in the digital landscape.
Read more at Ad Age {link no longer active}.
