Just when I got my panties unbunched from Electronic Arts putting a bounty on booth babes at E3, along comes this “Dirty Tats” site for the Codemasters game Dirt 2. Yes, it lets you tattoo some ginormous digital boobs. I don’t think I need to point out that this has nothing to do with Dirt 2, which is a car-racing game. Dirt 2 itself is rated T for teens, but you have to be over 19 to play the advergame. Now, here’s the part of the post where I should get upset, but the thing is: The advergame is actually a lot of fun.
Take a look at the game by clicking over to dirtytats.com and see if you can unleash your inner artist without worrying about the misogyny.
The original Dirt appealed to the rally racing fan with a very clean marketing campaign and critical acclaim. We have little doubt the sequel will be anything but high quality, but we re surprised at the marketing’s turn to the more stuntworthy, and will be interested to see if the style permeates its print and television efforts.