EA has enlisted several electronics accessory makers to create a line of EA Sports Active branded interactive fitness products, reports Edge-Online. The publisher has partnered with manufacturers Sakar International, Sunflex Europe and Accessories 4 Technology to make and help distribute products in the line for game consoles, PC and mobile platforms. EA has thus far released two game titles for EA Sports Active, both for Nintendo Wii. Edge says the deal extends from EA’s recent partnership with the licensing division of sports brand management giant IMG. Read more at Edge-Online.
EA Sports Active Line To Expand
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