EA Sports has announced that it is sponsoring the Movember prostate cancer charity with $500,000 worth of in-game advertising. Ads will run throughout November in sports titles like FIFA, Madden, and NHL and are designed to highlight awareness for highlight prostate cancer and male mental health.

“During November each year, Movember is responsible for the sprouting of mustaches on thousands of men’s faces in the U.S. and around the world,” explains the charity. “The aim of which is to raise vital funds and awareness for men’s health, specifically prostate cancer and testicular cancer.”

Source: Movember.com