It looks like Facebook will be taking social game action further beyond its webpage. The company has launched a new program called Mobile Games Publishing, which is aimed to “help small and medium-sized developers take their mobile games global.”
Through the testing of the pilot program, Facebook is looking to draw in “high-potential” mobile developers, utilizing its services on its website, as well as promotional support. Its outreach is massive with the program, with 800 million mobile users and 260 million game players, making it one of the largest – if not the largest – in the world.
The deal follows the division of a partnership with Zynga last year, giving the company free reign in creating a mobile game division. It’s set to launch worldwide later this year, with games that include Outplay Entertainment’s Monster Legacy, Gameloft’s Kingdoms & Lords and Certain Affinity’s Age of Booty: Tactics.