At the eG8 conference, Facebook founder Mark Zuckerberg said Our business is advertising. And yet, he probably did not mean that in the way of advertising most people who are involved with the ad industry are familiar.

This trend of people being empowered to share things that they want will be the trend for the next five or ten years. . . . said Zuckerberg. If you think about advertising, what s going to be more effective than any advertising you show is something your friend says they like.

I agree that recommendation and endorsement from a friend is sometimes more powerful than the greatest ad, said eG8 organizer Maurice Levy.

As Zuckerberg sees it music, movies, TV, news, books will become more social. That means media vendors will use Facebook as a distributor, and will advertises on a friend to friend basis… putting traditional advertisers in an interesting position.

Source: AdWeek