An organization called Plane Stupid wants to raise awareness about the aviation industry as a big global polluter. To get the point across and tie their message to global warming s effects, they’ve chosen to highlight how a flight can produce enough greenhouse gasses to equal the average weight of a polar bear for each passenger on board. That analogy becomes a creative if somewhat disturbing allegory in the ad, one where polar bears are seen falling out of the sky as a jet can be heard flying overhead.
Caveat spectator. The ad goes for maximum impact with a very realistic (read: gory) depiction of what it would look like if it started raining 900 lb polar bears.
Watch it at Creativity-Online.
