By Sahil Patel

Fullscreen is acquiring Rooster Teeth, the Austin-based production company, YouTube channel, and YouTube network led by Matt Hullum and Burnie Burns.

Financial terms of the deal were not disclosed, but Fullscreen says it plans to “enhance” Rooster Teeth’s already-robust live events and merchandise businesses, as well as integrate the gaming and culture brand into its technology and ad infrastructure.

Also as part of the deal, Fullscreen will support the production of Rooster Teeth content, including existing hit series as well as the development of new premium formats. In the past decade, Rooster Teeth has been behind some of the most popular content on the web, including “Red vs. Blue,” “RWBY,” “The Gauntlet,” and “The Slow Mo Guys.” The company also produces live-action shorts, and is currently working on its first feature-length film, “Lazer Team.”

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