NPD released a study showing 40 percent of game consumers in Canada have made a game purchase on impulse in the past six months, reports Gamesindustry.biz.  The research showed the average price of impulse buys was $27.19 compared to $42.97 for games people planned on purchasing.  Packaging was cited as an important factor in decision making by 40 percent of respondents, and 25 percent said they were affected by in-store demos.

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