Overseas, Giant Interactive released its long-awaited Long Journey 2 as promised, with hundreds of thousands of gamers flocking to the official game’s release following a highly popular beta. However, not everything about the game has people excited, as certain ads have left some with a bad taste in their mouths.
Giant’s advertising campaign includes a number of billboards and banners which advertise the game in Jinggang Shan, which once the home base of the Red Army, the cradle of China’s communist revolution. This location holds high historical value, and many feel that the game’s ad placements are completely out of place. Most noteworthy is their use of the word “revolutionary” in regards to its Quanebao payment system. Unfortunately, not many people are pleased about them hyping such a feature in a place where Chinese civil wars were fought, and in a conflict that killed millions.
A rep for Giant Interactive explained that the ads were part of a nationwide campaign, and it wasn’t focusing exclusively on that specific location. It’s not the first time the company has used controversy to get attention, and it’s probably not the last. Think of the reactions here if Ubisoft had put Assassin’s Creed 3 marketing on historic Revolutionary War sites… will this marketing help Giant Interactive or hurt them in the long run