Glu Mobile, makers of the wildly popular Kim Kardashian: Hollywood, is out to turn mobile game players into stars again, this time as an up-and-comer in the music industry. In the newly released Britney Spears: American Dream, the pop music star will help guide players through their music career. They can even sing-along with some of her greatest hits, as the game features some of her hits songs in addition to having Apple Music and Google Play Music integration.
The game’s timing couldn’t be more perfect, since the singer is receiving the Billboard Millennium Award at the Billboard Music Awards on May 22, and is opening the show with a “kick-ass medley” of her most popular songs.
Niccolo De Masi, Glu Mobile’s chairman and CEO, talks to [a]listdaily about how Britney Spears: American Dream is turning gamers everywhere into pop stars, and how—after achieving immense success with Kim Kardashian: Hollywood—the company is singing, “Oops… we did it again!”
What makes Britney Spears the ideal music celebrity to base a game on?
Britney Spears is one of the most celebrated artists in pop music, with a truly diverse fan base. In addition to her nearly 100 million social followers worldwide, she brings the passion and dedication we look for in any celebrity partner.
What role does Spears play in helping the player progress?
Britney’s in-game character serves as the player’s mentor in the game, guiding them through the highs and lows one might experience in the music industry.
How do players compete with other singers and progress in the music industry?
Players compete with friends and other real-life players with each song they create. Once they record a song, they create an original album/single cover within the game and share it with these friends to get votes. The more votes they receive, the more album sales they generate, and the higher up the Top Charts they rise! Players also compete against in-game rival, Aston Kole, in the same way.
What are some of the Britney Spears songs featured in the game?
Britney Spears: American Dream features the master version of “Oops!… I Did It Again” as well as instrumental versions of “Toxic,” “Womanizer,” “Piece of Me,” “(You Drive Me) Crazy,” and “…Baby One More Time” and more.
Britney Spears has gone through a number of different looks during her career. How did you decide on which ones to use for the game?
Britney was influential in determining which looks were featured. We’re extremely pleased with how well the renderings came together and think they portray some of her most iconic and looks.
How does the music service integration work? Will players be able to record their own covers of songs?
Through the integration of Apple Music and Google Play Music, Britney Spears: American Dream players can easily access a collection of Britney Spears’ latest releases, greatest hits, albums, and videos. Recording original audio isn’t a component of the game, but “recording” a song is an action performed, after which players can design their very own album/single cover and post it to social media channels.
Will there be any kind of promotional tie-in with Spears’ performance at the Billboard Music Awards?
We’re always looking for ways to connect the game with Britney’s real world, so you’ll have to tune in. We’re all very excited for her performance and are wishing her nothing but the best of luck!