Broadpoint AmTech analyst Ben Schachter suggests that Take-Two s flagship franchise Grand Theft Auto has reached saturation point with gamers. As reported in Industry Gamers, Schachter points to the underperformance of GTA titles and downloadable content released this year for Xbox live, Sony PSP and Nintendo DS, despite being quality fare that was well-promoted and competitively priced. He says that lower than expected performance coupled with the growing competition of open-world action games going forward doesn t bode well for Take-Two. Schachter also labeled as a “bombshell” guidance by Take-Two that it will not be profitable in 2010 despite high-profile games from key franchise Bioshock, Max Payne, Red Dead and Mafia.
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