As could be noticed by the number of companies making reference to the recent Earth Day, there’s still support for the environmental movement. That said, if a Gallup survey is correct, the support for green efforts is waning a bit.
19 percent percent of respondents said they were “an active participant” in the environmental movement and 42 percent said they were sympathetic; this combined total has been decreasing from its peak of 71 percent in 2000. Meanwhile, 10 percent said they were “unsympathetic” – a number which has doubled since 2000.
Even more telling is that the number of people who feel the environmental movement has done more harm than good has increased to 36 percent from 21 percent in 2000. Women and younger respondents were shown to be more sympathetic to the environmental movement.
Source: Ad Week {link no longer active}
