In conjunction with men s health charity Movember, Rockstar is running a promotion that lets one lucky moustache grower become a character in its upcoming Western shooter Read Dead Redemption.   The game maker is piggybacking Movember’s own campaign urging people to grow a moustache in November to show support for its cause.  The organization works to raise awareness of men’s health issues such as prostate cancer.

The Read Dead contest asks gamers to grow a moustache and mail a photo to Rockstar by the end of the month.  Rockstar will then judge the entries and select a winner.