Electronic Arts has a hit on their hands when it comes to this live-action Gymkhana video, with nearly 9 million views at the time of this writing. Done to promote Need for Speed Rivals, Ken Block maneuvers around various creative obstacles, including a few inspired by Need for Speed.
Gymkhana Video Goes Viral
Recommended For You
Marketers See Retail Media As 2023’s Most Effective Digital Channel
While only 22 percent of American digital advertisers used retail media as a part of their…
What Marketers Can Learn From Post Malone’s Earned Media Value Success
For marketers, decoding the true value of social media interactions and PR coverage can be a…
Banking On Buzz: How The Met Gala Unlocks Crucial ROI
With higher stakes than ever, the most recent Met Gala reportedly generated over $1 billion in earned media…