Halfbrick announced today that they will be teaming up with a variety of companies to bring Fruit Ninja licensed products to fans worldwide. There will be toys from Basic Fun, Jazwares, Mattel and Nanco-Nancy Sales, clothing from Bioworld Merchandising, Hybrid and MjC and various other products from Coveroo, Calendar Holdings, Healthy Food Brands, SmileMakers and Trends International.
“Fruit Ninja continues to be one of the most popular apps in the world, with a nearly two-year run on the Top 10 Paid App lists worldwide. Working with partners to create Fruit Ninja products has always been part of our long-term plan, but we have been very selective, both in choosing our partners and in approving their products. The end result is a strong coordinated product line-up that will start hitting shelves this week and later this and next year,” said Shainiel Deo, Halfbrick’s CEO. “For the first time, we’re creating characters and personalities around the fruit that players slice through. I’m confident that the Fruit Ninja community will love these products.”