Funcom is preparing to roll out its first youth-targeted massively multiplayer online game, Pets vs. Monsters. The publisher recently made known its plans to target younger gamers with its MMO role-playing fare under the label Sweet Robot. As the first Sweet Robot game enters beta, the game maker talks to Gamesindustry.biz about how it reached the conclusion that there is a market for youth-oriented fantasy role-playing games. It’s a strategy Funcom is planning to pursue even as it continues developing more hardcore-targeted MMOs such as Age of Conan. As Funcom producer Jon Wright explains, it s about giving children a nice, gradual introduction.
Read the interview with Funcom CEO Trond Arne Aas and producer Jon Wright at Gamesindustry.biz.