Funcom is preparing to roll out its first youth-targeted massively multiplayer online game, Pets vs. Monsters.   The publisher recently made known its plans to target younger gamers with its MMO role-playing fare under the label Sweet Robot.  As the first Sweet Robot game enters beta, the game maker talks to about how it reached the conclusion that there is a market for youth-oriented fantasy role-playing games.  It’s a strategy Funcom is planning to pursue even as it continues developing more hardcore-targeted MMOs such as Age of Conan.   As Funcom producer Jon Wright explains, it s about giving children a nice, gradual introduction.

Read the interview with Funcom CEO Trond Arne Aas and producer Jon Wright at