IGN is launching its own social network called MyIGN. This metagame that will reward IGN users in a game-like fashion for being social taps into the 12.7 million gamers that visit their game oriented site every month.
We created it because gamers are not currently served by social networks, said Peer Schneider, senior vice president and publisher at IGN Entertainment. If I post what I really feel about a game on Facebook, I ll get odd comments from non-gaming friends and family. In our setting, you can feel comfortable talking about gaming. No one else has nailed it.
MyIGN allows users to follow editors, game personalities and particular titles. The goals are to help you discover new games through friends and eventually incorporate matchmaking features.
Source: VentureBeat
