Analytics firm Pinch Media says iPhone developers should be concerned about the ongoing loss incurred by pirated apps and not just lost sales. As reported in, the firm says it conducted checks and found that as much as 60 percent of iPhone apps have been pirated. While developers may be concerned about lost sales, Pinch Media says the piracy doesn’t necessarily reflect customer loss in a one-to-one ratio as many of the pirates would not have bought the app. The bigger concern should be incurring costs from providing backend infrastructure for their apps when more than half of their “customers” could be pirates. Such backend support can include networked gaming or data sharing. Read more at