According to a survey by Piper Jaffray, 40 percent of teens have iPhones, increasing from 17 percent in Spring 2011 and 34 percent in Spring 2012. 62 percent of teens indicate they want an iPhone as their next smartphone.
“We are reaffirmed that Apple remains the preeminent technology brand for teens,” Gene Munster, a senior research analyst at Piper Jaffray, wrote in the report. “Overall, we expect Apple devices to continue to expand in teen ownership, and we believe the company is set up well to benefit from loyalty among its younger user base.”
The report also said that the number of households with teens that own a tablet has increased from 34 percent in spring 2012 to 44 percent in fall 2012, with 72 percent of those who do own a tablet owning an iPad. The launch of the iPad mini might be yet another way for Apple to target this key demographic.
Source: LA Times
