Japan game sales figures for the year from data providers Enterbrain and ASCII Media Works show the market shrank by nearly seven percent compared to 2008. The data is reported in Japan game news blog Andriasang. Total sales for the year were about 542 billion Yen, or nearly $6 billion. Hardware sales fell the hardest, down nearly fourteen percent to about 216 million Yen. Software fell just under two percent to total about 326 million Yen. The top selling game was Square Enix’s Dragon Quest IX for Nintendo DS, selling more than 4 million units. The Nintendo DS topped hardware with more than 29 million units sold. Read more and check out the top five in each category at Andriasang.
Japan Game Market Shrank In 2009
Recommended For You
The Return Of ROI: Why Brands Should Rethink Earned Media Value
With only a fraction of US digital ad budgets devoted to earned media, the ability to…
Coachella Recap: Navigating The Influencer-Earned Media Mess
Earned media can be a complex topic, especially for brands that grow with audience engagement. If…
What Marketers Can Learn From Post Malone’s Earned Media Value Success
For marketers, decoding the true value of social media interactions and PR coverage can be a…