French TV’s 13eme Rue is running a unique social campaign reflecting the channel s thriller and suspense programming fare.  Reported in Adverblog, the channel has launched a web site lets people create customized murder videos.  Using uploaded pictures, people can create an execution video showing their friends being killed, then send the link to the victim to invite them to help solve the crime.  The web site has been rated 16+.

Read more at Adverblog {link no longer active}.