Kongregate has announced that it is launching a new program to help free-to-play mobile game developers with testing, QA, monetization and marketing. The $10 million program will be overseen by former former Zynga general manager Panayoti Haritatos.

“Developers are increasingly finding it harder to get their games discovered through the different app stores,” said Haritatos. “I personally faced these challenges in 2009 while managing my own game studio. Utilizing the Kongregate platform made my games successful, which ultimately led to my studio being acquired by Zynga.”