Zynga and Lady Gaga are reportedly discussing a way to promote the singer’s new album to the social gaming company’s 250 million active users. It is unknown if this will take the form of an original game or just an in-game promotion.
Lady Gaga and Zynga previously paired up for a charity campaign for Save the Children and the American Red Cross, which brought in $3 million. The pop star’s new album titled Born This Way will release on May 23.
Source: Wall Street Journal
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