Without a doubt, the free-agency of LeBron James is probably the most important in the history of the NBA; where he decides to go (or not go) will send ripples through professional basketball for years to come. The announcement is so large, it’s even got its own prime time special on ESPN.
The hour-long special, dubbed The Decision, will take place at 9 PM on ESPN. What’s more, the primary sponsors of the hour-long event will include Bing, Vitamin Water, McDonald’s, Nike and Sprite, with much of the proceeds benefiting Boys & Girls Club. Some may call the event a despicable show of ego on James’ part, but basketball fans around the world will no doubt tune in to find out where The King will hold court.
Source: Sports Biz
