Disney is introducing a plan that lets people purchase content for use on any device, reports The Hollywood Reporter. The project, called Keychest, is essentially a content licensing model for the everyman. Users pay a single fee for a piece of content to play it across platforms, from burning DVDs to playing it on PCs and portable devices.
Disney could demonstrate the technology in as little as two months. The company is currently lining up content partners, competing with a similar initiative from Sony called Digital Entertainment Content Ecosystem. Disney believes Keychest is going to prolong the life of DVD and Blu-ray media, not supplant them.
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