In Madden NFL 11, there is a unique in-game promotion for “Breast Cancer Awareness.” During the October schedule of the game’s calendar (just like in real life) there are pink ribbons depicted everywhere in the game, be it on the field, on the sidelines or in the stands.

“EA Sports is honored to work with Susan G Komen for the Cure in the fight against breast cancer,” said EA Sports senior director of marketing, Chris Erb. “We are committed to raising breast cancer awareness and eager to give our fans an opportunity to participate in finding a cure.”

EA will also be donating $100,000 to the Susan G. Komen For The Cure foundation, dedicate to breast cancer early detection awareness and medical research. A pink-edition Madden NFL 11 for all three consoles will be sold at Best Buys in October as well.

Source: Kotaku