Last month, 2K Games revealed new details about the third chapter in its open world organized crime series. Mafia III, received a good amount of social media attention when its announcement trailer revealed that the game would take place in New Orleans, and now the publisher is looking to build on that success going into the Electronic Entertainment Expo (E3) next week.
Before the show starts, 2K will team up with IGN to provide a world premiere look at Mafia III, including exclusive interviews, gameplay and a new trailer. The broadcast is set to take place on Sunday, June 12, at 5:30 PM PDT, and is available for viewing on IGN’s main page and apps.
Then 2K plans to recreate the city of New Orleans experience at its E3 booth. The company is offering plenty of fun New Orleans-inspired activities, including a retro-themed photo booth, a broadcast of 1960s TV programs (the era when the game takes place), live soul music on select days of the show, and tarot card and palm readings.
In addition, the publisher will host a food truck, where attendees who tweet #Mafia3 to the official Mafia Twitter account will be treated to a free lunch, consisting of New Orleans favorites like jambalaya and alligator tenders. The company will also host a themed funeral procession, inspired by traditional ones from The Big Easy, throughout the course of the three-day show.
2K has already released a new teaser trailer, giving fans a taste of what the game has to offer. Mafia III features an open world for players to explore using vintage cars, while occasionally engaging in fiery gunfights along the way.
The special Collector’s Edition of Mafia III is expected to be showcased at E3, which includes a special art book, Steelbook case, promotional flyers and two vinyl albums, containing both iconic songs from the ’60s and the game’s original score.
Mafia III should have no problem making a killing — so to speak — when it releases for Xbox One, PlayStation 4 and PC on October 7.
