To celebrate the 25th anniversary of Super Mario Bros., Nintendo will be rolling out an ambitious ad in the U.K featuring Jonathan Ross, Ant and Dec, Diversity and Patrick Moore. They will also offer up 19 live dates running until September 19, offering players 106,400 trials at six different locations nationwide.
“So many people have grown up with the Super Mario Bros series,” said Nintendo product manager Zoe Cooper. “It is great that Nintendo’s activity can play a part in helping everyone remember and celebrate their favorite TV moments.”
Source: MCV
