While various products have tried to enhance the regular experience of using a TV with games, none have done so in a way quite like Microsoft IllumiRoom. While this is confirmed to just be a research product right now, it’s potential for the future is vast.

Microsoft IllumiRoom – Full Demonstration
Recommended For You
Ad Investment In CTV Grows Faster Than Other Channels Within Digital Video
As viewers continue to increase their use of digital video including connected TV (CTV), social media…
Nielsen: Underspending In 50% Of Media Plans Jeopardizing Max ROI
About half of marketers aren’t spending enough in a channel to get maximum return on investment…
Advertising Leaders Announce Plans To Expand Ad Net Zero Initiative Globally
Ad Net Zero—the initiative launched by the Advertising Association, the ISBA and the IPA in the…