The Inside Virtual Goods report has released, detailing the spending and usage patterns in the mobile gaming market in 2012. Mobile virtual goods sales to hit $500 million in the U.S., up from $350 million in 2011, but still behind the $2.9 billion expected from virtual goods sales in online social games.
“Mobile is still hitting its stride,” said Justin Smith, founder of Inside Network. “Social network games are growing more slowly, but they are still growing.”
The social gaming audience on Facebook is older and has a greater chance to be female compared to mobile, and most of the popular games on Facebook aren’t on mobile yet. “An interesting challenge is how to make an app that is relevant in both realms,” Smith said.
Source: VentureBeat
