The Call of Duty: Modern Warfare series has seen its share of minor controversies, perhaps most notably the infamous “No Russian” level for Modern Warfare 2. Before the revelation of a (non-interactive) scene where a family of tourists are caught in the blast of a chemical attack on London in Modern Warfare 3, executive producer Mark Rubin tried to play down the effects of such controversies in the press.

“Yeah, we get a lot of that and it’s tough, but for the most part what happens is a lot of media outlets play it up, and it goes on some Friday afternoon, Friday night news thing, and they talk about how horrible it is that they’re killing people in the middle of our subway, but it’s the cricket after that, and no-one cares,” said Rubin. “The media a lot of times plays on it because they hope to get something out of it, rile somebody up to start a conversation about it, but everybody kind of stares at them just going: ‘Next . . . oh, that’s an interesting story.’ And they pass right over it.”

Source: OXM