Electronic Arts has announced that they have signed a 12-month partnership with Toyota Motor Sales. This agreement will see the Toyota Prius and Toyota Prius Eco-Greenhouse as giftable virtual items within the Monopoly Millionaires social game.
“Monopoly and Toyota are two iconic brands and I m delighted to help bring them together,” said Joy Taylor, Global Director, Marketing Solutions at Electronic Arts. “Toyota, and Prius in particular, has a huge, devoted following that will get genuine value out of this partnership. We’re connecting one of the world’s most loved cars, with one of the world s most loved games, on the world s largest social media platform. It’s very exciting.”
“We’re excited to continue our successful partnership with EA through the Monopoly Millionaires game platform,” said Kim Kyaw, Senior Media Strategist for Toyota. “The Toyota in-game experience allows us to tap into consumers memories of Hasbro s iconic Monopoly game while broadening the reach and appeal of Prius to all ages and lifestyles. The social nature of Monopoly Millionaires on Facebook will help us achieve that.”
Find out more at facebook.com/monopolymillionaires.
