NCsoft and PopCap have announced an alliance. The two will work together to launch PopCap World in Korea, as a social service with casual games that with premium features being rolled out slowly.
“When Disneyland first opened, it revolutionized the amusement park industry and ushered in the era of the modern theme park. In the same way, we believe PopCap World has the potential to redefine casual games in Korea and beyond by offering players the most immersive PopCap experience yet,” said PopCap’s Asia and Pacific vice president, James Gwertzman. “We are very excited about our partnership with NCsoft their formidable presence in the online market combined with PopCap’s leadership in the casual and social spaces makes for an interesting recipe that we look forward to serving up to players in Korea and beyond.”
“We look forward to a successful launch, and to opening up this new world of fun to both our existing Korean users, as well as a whole new audience for whom this may well be their first online game, said Ncsoft’s vice president of web business Mr. Whang.
