Netflix has done a fantastic job penetrating the console market and the Wii is perhaps the most family-friendly console ever created, so it makes sense that the streaming video service is leveraging the Wii with a special “Just For Kids” section.
By selecting the section within the Netflix app for Wii, members will see a variety of content that’s perfect for their children 12 and under, with popular characters like “Phineas and Ferb” and “Elmo.” The “Just for Kids” section lets users scroll through row after row of TV shows and movies organized by genres like superheroes, princesses, dinosaurs and girl power. Additionally, Netflix is using ratings and reviews from Common Sense Media “to help parents make great media choices.”
The Netflix “Just for Kids” section is now available in the U.S. on the Wii console (and PC/Mac). Netflix is planning similar functionality for other devices over the next year.