Sony is making the most out of its second chance with consumers by delivering a fully-featured console (shame about that online network) at a new, lower price, and actually telling consumers about it in a clear, cogent and entertaining way.
Their new marketing campaign centers around the multi-titled fictional Kevin Butler, at times Director of Rumor Confirmation, at other times VP of Enough Is Enough.
We feel Sony and Deutsch LA have definitely come through this time, junking some of the very odd videos that launched PS3 in favor of an entertaining message that highlights the PS3 price and features very clearly. Take a look:
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