The New York Times Company announced that it is renaming The International Herald Tribune, its 125-year-old newspaper based in Paris. This fall, it will be rechristened The International New York Times, accompanied by a redesigned web site for international audiences, showing a focus on the brand of its New York Times newspaper.
“This recognizes our global reach and is an exciting and logical move,” said Jill Abramson, the executive editor of The New York Times.
“The digital revolution has turned The New York Times from being a great American newspaper to becoming one of the world’s best-known news providers,” added Mark Thompson, president and chief executive of The New York Times Company. “We want to exploit that opportunity.”
Source: New York Times
