The New York Times Company announced that it is renaming The International Herald Tribune, its 125-year-old newspaper based in Paris. This fall, it will be rechristened The International New York Times, accompanied by a redesigned web site for international audiences, showing a focus on the brand of its New York Times newspaper.

“This recognizes our global reach and is an exciting and logical move,” said Jill Abramson, the executive editor of The New York Times.

“The digital revolution has turned The New York Times from being a great American newspaper to becoming one of the world’s best-known news providers,” added Mark Thompson, president and chief executive of The New York Times Company. “We want to exploit that opportunity.”

Source: New York Times