While TV and online advertising remain on separate mediums (for now, at least), it won’t be too long before they eventually merge together, according to a report from Nielsen and Simulmedia.

The report, titled The Data-Driven Future of Video Advertising, indicates that video advertising has become a huge part of online interactivity, and should gain more than $5.72 billion ad spend in the U.S. this year alone. TV companies are looking to play a big part in that as well.

While the merging of the TV and online mediums isn’t likely to happen anytime soon, statistics show that the two will go into full cross-channel coordination and integration by 2020, with digital video playing a big part in that partnership.

Source: Clickz