Ad Age is featuring Nielsen IAG data looking at effective product placements in reality TV from September 14 to October 11, 2009. The chart ranks top ten placements in reality TV shows, listing the show, the product placed and the type of placement. Ranking is based on Nielsen’s recall score, which it describes as the percentage of TV viewers who can recall a placed product within 24 hours of exposure. The recall index figures listed are Nielsen s scores indexed against the mean score for all placements within the genre.
Check out the list at Ad Age {link no longer active}.
