Rob Lowe, Nintendo’s U.K. marketing manager will leave the company to join BBC Worldwide as marketing director. He had been with Nintendo for eight years, and leaves not soon after marketing director and assistant general manager Dawn Paine departed the company in February after a decade.

“Rob has been a valuable member of the U.K. marketing team and whilst we are sad to see him go, we are proud to watch a member of our Nintendo family start a new chapter in their career,” offered David Yarnton, general manager of Nintendo U.K.”Rob leaves behind him a talented and exceptional team who will continue to deliver some of the industry’s strongest and most creative campaigns as we embark on an exciting year ahead.”