Shelly Pearce has been named Nintendo’s new U.K. marketing director, a promotion from her role as head of European PR. She will oversee the work of senior managers James Honeywell, Ben Taylor and Jo Bartlett.
“This is an exciting time to be joining the U.K. team with two major hardware launches on the horizon, Nintendo 3DS XL on 28 July and Wii U later this year,” said Pearce. “I started my Nintendo career as part of the U.K. team and it’s great to return as we start this new chapter in our company’s history.”
Former U.K. marketing director Dawn Paine was the most recent high profile departure from Nintendo U.K. this year, including U.K. marketing manager Rob Lowe, and U.K. general manager David Yarnton.
Source: CampaignLive
